Your paper should be presented as clearly as possible. You want your readers to understand your research. You also do not want them to stop reading because the text is too technical. Keep in mind that your published research will be available in academic journals all over the world. This means that people of different languages will read it.
Before beginning your paper, you need to decide how you plan to design the study. The research design refers to the overall strategy that you choose to integrate the different components of the study in a coherent and logical way, thereby, ensuring you will effectively address the research problem; it constitutes the blueprint for the collection, measurement, and analysis of data.